20th Anniversary of Safe! Riders Campaign

The International Snowmobile Manufacturers Association is celebrating the 20 th anniversary of the Safe Riders! You Make Snowmobile Safe safety campaign. This campaign was launched in 1995 through a partnership with the snowmobile manufacturer members of ISMA (Arctic Cat, BRP, Polaris, and Yamaha) and the state and provincial snowmobile associations’ clubs. The goal of the campaign is to keep safety a “top of mind awareness” subject while snowmobiling.

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20th Anniversary of Safe! Riders Campaign